Vida Mujer TV Production and Branding
Vida Mujer was originally created to empower Hispanic women through life coach Zoe Torres. However it quickly transformed into a show that the whole Hispanic demographic could relate to. Vida Mujer’s goal is to teach the audience how to live a positive and balanced lifestyle. Magnum Insurance even decided to jump onboard Vida Mujer to gain more recognition in the Hispanic market, due to the show’s success.